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April 2017
Record Store Day Experiential Ad - 10th Birthday
Record Store Day Experiential Ad - 10th Birthday
Record Store Day Experiential Ad - 10th Birthday
Record Store Day Experiential Ad - 10th Birthday
Record Store Day Experiential Ad - 10th Birthday

Description

Following from the success of last year’s Soho posters, creatives Senan Lee and Pansy Aung have created a campaign to celebrate the 10th anniversary of Record Store Day. As the annual event celebrates a decade of supporting independent record stores, the team designed a campaign based around birthday celebrations.

Witty lines and record motifs were printed onto balloons and given to shops and vinyl fans to show their support for the big day. An official poster was also created using the balloons and sent to every record store taking part. Throughout the process, the team created the event’s new logo with designer Hamlet Auyeung. This was then subsequently applied to all new communications and a range of branded merchandise to raise money for the day.

Experiential advertisement created by Cheil, United Kingdom for Record Store Day, within the category: Recreation, Leisure.

Advertising Agency: Cheil, London, UK
Creative Directors: Senan Lee, Pansy Aung
Art Director: Pansy Aung
Copywriter: Senan Lee
Illustrator: Hamlet Auyeung
Photographer: Samuel Li
Additional Credits: Ed Robertson
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kleenex's picture

I want a balloon.

kleenex
Activity Score 53276
Web Designer/Developer
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