After the many months in quarantine, Ecuadorian soccer returned but without fans. Around the world, fans were prohibited from entering stadiums. But Pilsener, the best-selling beer in Ecuador, and the official brand of the Ecuadorian soccer league -LigaPro-, has always known that cheering from home is not the same as being in the stadium, neither for the fans nor for their teams.
Making use of wit, and taking into account that most of the Ecuadorian stadiums are surrounded by tall buildings -from which the field can be seen perfectly- the brand and its agency Paradais DDB, decided to intervene the terraces of several apartment towers, setting up up boxes with great views of the games, so that the fans could see and cheer for their teams live and thus relive the experience of returning to the stadiums.
Experiential advertisement created by DDB, Ecuador for Pilsener, within the category: Alcoholic Drinks.
Executive Creative Director: Agustín Febres Cordero
Planning Leader: Ricardo Medina
Creatives: José Serrano - José Reinoso - Roberto Concha - Gabriela Ortiz
Art Directors: Michelle Mite - Christian Contreras
Community Manager: Renato del Salto
Account Executive: Amada Mancero
Producer Executive: Cesar Knezevic