Could you stomach this?

Agency Network: 
November 2016


People were disgusted when they were told that the drink (which, we stress, was actually soya milk) came from a dog. But if the thought of drinking dogs' milk makes you feel ill, why drink the milk from any other animal? After all, there is nothing "normal" about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for her baby can be consumed by humans instead. Humans are the only species on the planet to drink another animal's milk, and cows' milk is no more natural for us than dogs' or rats' milk would be.

Experiential advertisement created by Don't Panic, United Kingdom for PETA, within the category: Public Interest, NGO.

Advertising Agency: Don't Panic, London, UK
Project Lead: Ellie Moore
Creative Lead: Tom Loader, George McCallum
Director / Producer: Errol Ettienne
Designers: Paul Howard, Chris Seaborn
Editor: David Graham
Grade: David Graham
Camera: Jake Martin, Elliot Felton, Oliver Morton
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kleenex's picture

Cow milk is good for you though..

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