The Pause Ticket

Agency Network: 
May 2019


In April, the fee on all parking tickets in Stockholm increased. With over 50 million dollars in ticket fees given in 2018, Stockholm already stands for half of the total fees in Sweden. In Stockholm’s city center, there’s also a store named Pause – One of Sweden’s best hifi suppliers. Unfortunately, some people in the store’s surroundings have their minds set on great sound systems rather than on where they are parking.

But nobody likes getting a parking ticket.

However, most people enjoy great sound.

And a great deal.

That’s why Pause is launching ”The Pause Ticket” – an initiative turning your paid parking ticket into a voucher for speakers.

Experiential advertisement created by Backroad, Sweden for Pause Ljud & Bild, within the category: Electronics, Technology.

Advertising Agency: Backroad, Stockholm, Sweden
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