Speed Control in Belgium. Those who were caught speeding were pulled over by the police. Nothing unusual. Until they were invited to have a brief chat.
Experiential advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.
Creative Directors: Geoffrey Hantson, Niels Sienaert, Tim Schoenmaeckers
Creatives: Manuel De Vos, Aaron Denolf, Jawad Boumalek, Jarne Eetesonne, Catherine Caristo, Elien De Brouwer, Saartje Degryse, Jochen De Blaere, Jules de Boon
Additional Credits: Bart Vande Maele, Simon Schuurman, Tine Van Hasselt, Hans Smets, Ruben Royaert, Seth Michielsen, Florian Keirse