We used the most covered event in the country, the election day, in order to change many Israeli's lives that has never vote in a discreet democratic election without asking someone to vote for them. Why? Because the Israelis are still voting via paper notes with the name of their candidate written on it.
In collaboration with the Israeli government, we placed MyEye devices in voting centers all over Israel, that people with impaired vision could wear by themselves behind the ballot and hear every voting note in private.
Experiential advertisement created by BBDO, Israel for Orcam, within the categories: Electronics, Technology, Health, Personal Accessories.
Chief Creative Officer: Eran Nir
VP Creative: Eddie Gartsman
Art Director: Amir Assayag
Copywriter: Chen Federing
Chairman GITAM BBDO: Ido Har-Tuv
CO CEO GITAM BBDO: Yuval Vaingest
CEO BBDO IM: Omri Harush
VP BBDO IM: David Anolik
VP Strategy: Guy Vaingest