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Agency Network: 
Published/Aired: 
September 2019
Opening Up Cricket / Youth Mental Health Matters: The Lost Ashes
Opening Up Cricket / Youth Mental Health Matters: The Lost Ashes
Opening Up Cricket / Youth Mental Health Matters: The Lost Ashes
Opening Up Cricket / Youth Mental Health Matters: The Lost Ashes
Opening Up Cricket Experiential Ad - The Lost Ashes
Opening Up Cricket Experiential Ad - The Lost Ashes
Opening Up Cricket Experiential Ad - The Lost Ashes
Opening Up Cricket Experiential Ad - The Lost Ashes

Description

This powerful suicide awareness campaign, titled The Lost Ashes, featured 215 urns to symbolise the 215 lives lost to suicide since the start of the 2019 Ashes series. It was created in association with Youth Mental Health Matters and Opening Up Cricket and appeared outside Old Trafford cricket ground on the final day of the Ashes. The project’s aim was to create more awareness of the UK’s biggest killer of under 35 year old males in a sporting arena that is particularly affected by mental health issues.

Experiential advertisement created by TBWA, United Kingdom for Opening Up Cricket, within the category: Public Interest, NGO.

Advertising Agency: TBWA\MCR, Manchester, UK
Ecd: Gary Fawcett, Lisa Nichols
Producer: Victoria Munday
Account Manager: Alison Bristow
Planner: Rebecca Brett
Copywriter: Zoe Harris
Art Director: Ant Harris
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