Agency Network: 
September 2018

Also From This Campaign 2


In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest “joy giver”? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign’s branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 – 55, especially “thoughtful gift-givers.” The unstated campaign message is “cakes are communal joy.”

Experiential advertisement created by 3Headed Monster, United States for Nothing Bundt Cakes, within the category: Confectionery, Snacks.

Advertising Agency: 3Headed Monster, Dallas, USA
Creative Director: Shon Rathbone
Art Director / Designer: Lindsey Weeden
Copywriter: Mallory Massa
Agency Producer: Erik Gullstrand
Account Director: Chandra Brabson
Account Executive: Alyssa Simmons
Strategy Director: Crystal Anderson
Production Company / Post: Malone Pictures
Director / Editor: Justin Malone
D.P.: Vincent Monsaint
Color: Matt McClain
Producer / Engineer: Ryder Ansell
Media Agency: Ansira
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