The New Nissan Juke was launched a week before the Frankfurt motor show 2019 - a busy time in automotive communication. Nissan was not attending the show but still wanted to make headlines.
What seemed to be a problem turned out to be a great opportunity for this important launch. Nissan Juke hijacked the Frankfurt motor show by creating its own exclusive show in Francfort; a small town in the South-West of France. Juke owners and journalists were invited to The Nissan Francfort Motor Show where a film of the event was shot and broadcast almost live on social media.
Nissan created the small crossover segment 10-years-ago, a design trend that has been followed by many constructors since then. Mischievousness has always been at the core of Juke’s DNA from a design and communication stand point. With this stunt, Nissan wanted to remind everyone Juke has grown-up from a style perspective, but its personality is the same. Xavier Diquet, General Manager of Content & Engagement Europe said: ‘Only a car like the Nissan Juke could have pulled off this stunt - Juke has returned to put a bit of attitude back in the segment’.
Experiential advertisement created by TBWA, France for Nissan, within the category: Automotive.