Less than half of 18-21 year-olds voted in the highly controversial 2016 elections, and only 12% of them turned out in the 2014 elections. Perhaps a nudge from one of their favorite brands could help them head to the polls. Projection street will urge Gen Z to register to vote. They will receive a free shoe sole attachment stamp after registering to spread the message that they registered. Then a week before elections, drop locations will appear on snap map nearby major polling locations. The products will be dropped on Election Day and accesses after proof of voting.
Experiential advertisement created by Miami Ad School, United States for Nike, within the category: Public Interest, NGO.