Lent Steps

January 2019


Recently, a conflict has been the centre of an extensive debate on account of the entrance of a group of people in Mexico, known as the ‘migrant van’. The ‘migrant van’ is a refugee group of people from Central America, mainly from Honduras, with the purpose of abandoning the violence and extreme poverty of their countries and reaching US land. Since it is a highly controversial and complex situation, Nike wanted to help.

Experiential advertisement created by Miami Ad School, Mexico for Nike, within the categories: Fashion, Personal Accessories, Retail Services.

Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Copywriter: Pedro Espinosa
Log in to post comments
Featured Content

Latest Collections