The first couch that helps combat the children’s sedentary lifestyle

Agency Network: 
November 2020


To help raise awareness about children’s sedentary lifestyle, Nerf encourages children and families to start moving more through humor and creativity, with the first couch that helps combat the lack of physical activity.

Experiential advertisement created by Creapills, France for Nerf, within the category: Toys.

Advertising Agency: Creapills, Paris, France
Copywriter: Maxime Delmas
Brand Manager Nerf (Hasbro): Mathilde Roux
Producer: Axel Covo, Rafael Covo / First Frame
Unit Production Manager: Anna Casanova
Production Manager: Pia Fermon
Director: Antoine De Bujadoux
Director Of Photography: Stéphen Méance
Camera Assistant: Marie Chauvin
Chief Electrician: Alexandre Delol
Production Designer: Luc Lafont
Audio Engineer: Philippe Henry
Location Manager: Simon Cayre
Make Up: Sonia Allal, Camélia
Video Editor: Flavyen Dupont
Color Grading: Alexandra Pocquet
Making-of: Flavyen Dupont
Couch: Juicy Creation, Brice Goillot
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