BASEL BRAILLE was a room full of fun facts and two performers. The catch? All fun facts were written on the wall in the tactile writing system Braille that could only be read out loud by the blind performers from the National Federation of the Blind. As a result, visitors of BASEL BRAILLE were tricked into interacting with a blind person for the first time in their lives. Once the ice was broken with a fun fact, visitors engaged in genuine conversations that broke down the barriers between the sighted and the blind and changed their perception on blindness.
Experiential advertisement created by TAKEOUT, United States for National Federation of the Blind, within the category: Public Interest, NGO.