PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection”. A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city.
Experiential advertisement created by Dude, Italy for Napapijri, within the category: Fashion.
Executive Creative Directors: Livio Basoli, Lorenzo Picchiotti
Art Director: Luca Riva
Copywriter: Nicolò Carrassi
Executive Producer: Ivan Merlo
Account Manager: Giulia Borina
Event Producer: Valentina Mentasti
Post production: Seba Morando
Producer: Simone Raddi
Videomaker: Fabio Landi
Junior Account: Marta Dolci
Event partner: Foreven Green.fm
Talent Management: Ponderosa Music & Art