“Dialogue with the artwork” is the recent initiative from the Museum of Modern Art in Buenos Aires to get people closer to art through technology.
As a result of a team effort of developers, members of the MAMBA and BBDO Argentina, the chatbot was developed to give the art piece a voice and a personality, with the objective of making easier the interaction between the art and the visitors of the museum. The chosen work was “Bio Cosmos” by Emilio Renart.
Experiential advertisement created by BBDO, Argentina for Museo de Arte Moderno of Buenos Aires, within the category: Recreation, Leisure.
Chief Creative Officer: Ramiro Rodríguez Cohen
Creative Directors: Joaquín Campins, Christian Rosli
Art director: Bruno Barbosa
Brand Leader: Nicolás Trovarelli
Account team: Micaela Suaya, Zoe Blaksley
Head of Digital: Juan Korman
Head of Production: Veronica Zeta
Director of Technology and Innovation: Rodrigo Lema
Production Company: ALETA Media
Directors: Federico Bolla, Andres Galisteo
Producer: Ariel Ramon
Editor: Matias Ferrari
Sound: Elefante Resonante