01. Insight People tend to lie about their TV habits, especially when it involves watching reality TV. 02. Big Idea Get viewers to reveal themselves and admit they love the “trashy” reality TV MTV airs by taking it away. 03. Final Campaign MTV will temporarily change to Mundane TV, replacing all of their current content with boring or literal versions of the shows.
Experiential advertisement created by The University of Texas, United States for MTV, within the category: Media.