The Art of Besting Cancer

Agency Network: 
January 2019


Treating cancer, oncologists often deal with professional loneliness, loss and grief - but their POV is seldom noticed. In order to empower the medical caregivers - we turned their work into art. Literally.

The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, we highlighted the oncologists as true artists - who save lives, creatively.

Experiential advertisement created by Hooligans, Israel for MSD, within the category: Health.

Advertising Agency: Hooligans, Tel Aviv, Israel
Chief Creative Officer: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Project Manager: Sapir Dagan
Creative Director: Tal Manor
Art Director: Yanay Halevy
Creative Team: Lior Bergman, Ori Agmon
Design: Vova Belenkii
Production: Osnat Aharon, Moshe Shtivy, Shelley Katz / Oproduction
Director & Cinematographer: Or Kaplan
Editor & Post Production: Yam Tal
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kleenex's picture

nice art.

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