Plant Bathing Studio

Agency Network: 
August 2018


For one week, we opened the world’s first Plant Bathing Studio in one of the busiest streets in the centre of Amsterdam. The concept was inspired by the relaxing ‘Forest Bathing’ trend from Japan, and a nod to all city spas and yoga studios. It was a true plant oasis. From anti-snoring plants to moisturising plants, the space was filled from top to bottom with the most beautiful houseplants that had the most diverse effects. Not a single nook or cranny was left empty. During a Plant Bathing session, journalists were given plenty of time to experience the effect of the plants on their own, sitting down or lying in the grass. When they left, they were given a houseplant to start their own Plant Bathing oasis at home.

Experiential advertisement created by The Gardeners, Netherlands for, within the categories: House, Garden, Retail Services.

Advertising Agency: The Gardeners, Amsterdam, The Netherlands
Art Director: Sjoerd Bongertman
Copywriters: Nikki de la Rambelje, Laurien Vest
Photographer: Fabian Calis
Additional credits: The Wunderkammer
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