Unlock the Modelo Mural

Agency Network: 
Published/Aired: 
October 2020
Modelo: Unlock the Modelo Mural
Modelo: Unlock the Modelo Mural
Modelo: Unlock the Modelo Mural
Modelo Experiential Ad - Unlock the Modelo Mural
Modelo Experiential Ad - Unlock the Modelo Mural
Modelo Experiential Ad - Unlock the Modelo Mural

Description

The goal of this program was to create socially relevant, interactive activation, that transcends traditional marketing tactics.

By using their mobile phones, customers can bring a static image to life and augments reality in a truly innovative way. The sights and sounds you experience are authentic to DDLM, while at the same time keeping the Modelo brand at the forefront.

Experiential advertisement created by Groove Jones, United States for Modelo, within the category: Alcoholic Drinks.

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