Smart Shelf

Agency Network: 
February 2020


An interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe.

Experiential advertisement created by Moma, Brazil for Mizuno, within the category: Fashion.

Advertising Agency: MoMa SP, São Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins
Copywriter: Cadu Vigilia
Project Manager: Ricardo Brevvi
Motion: Marcelo Lopes
Developer: Andre Verissimo
Executive Production: João Luz
Audio: Hefty
Log in to post comments
Featured Content

Latest Collections