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One x One: A show for a hero

Agency Network: 
Published/Aired: 
July 2020

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Description

To give back to the essential workers who have been on the frontlines of COVID and to continue raising money for those in need, GUT and Mercado Libre partnered with 10 popular Latin American musicians for intimate 1x1 performances with essential workers including doctors, nurses, social workers and front line volunteers at iconic concert venues across Latin America.

“Ten shows of astonishing intimacy and robotic cameras capturing the inexplicable connection between two people through music. Ten artists and ten honorees representing thousands of others ... singing and chatting, 8 meters away from each other. The idea of ​​being there for each other”, concluded Juan Cabral, Director.

Experiential advertisement created by GUT, Argentina for Mercado Libre, within the category: Retail Services.

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