Advertisement

Tap-to-Pay Billboard

Agency Network: 
Published/Aired: 
February 2018
Mazda Experiential Ad - Tap-to-Pay Billboard
Mazda Experiential Ad - Tap-to-Pay Billboard
Mazda Experiential Ad - Tap-to-Pay Billboard
Mazda Experiential Ad - Tap-to-Pay Billboard
Mazda Experiential Ad - Tap-to-Pay Billboard

Description

To celebrate 50 years in Canada, Mazda wanted to engage fellow car enthusiasts in a way that not only commemorates their rich history in the country, but also captures the brand’s outlook of being more like a clubhouse of driving enthusiasts rather than an automotive company.

Introducing the Tap-to-Pay Billboard, a digital billboard paired with an unattended tap-to-pay terminal that is selling four limited edition prints inspired by Mazda’s philosophies and iconic vehicles. The Digital Storefront is running in the busy retail concourse level of the Royal Bank Plaza on Bay Street in Toronto. Over the billboard’s four-week run, a different print created by British automotive artist Guy Allen will be available for purchase.

Experiential advertisement created by JWT, Canada for Mazda, within the category: Automotive.

Advertising Agency: JWT, Toronto, Canada
Chief Creative Officers: David Federico, Josh Budd
VP, Creative Director / Art Director: Ari Elkouby, Phil Sylver
Copywriter: Phil Sylver
Illustrator: Guy Allen
Media: Pattison Outdoor Advertising
Additional Credits: Katherine Ledgett, Mareike Kanning
Log in or register to post comments
kleenex's picture

nice art.

kleenex
Activity Score 52690
Web Designer/Developer
Advertisement