The Power Of Football To Unite

Agency Network: 
June 2018


As a UEFA Champions League official partner, Mastercard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans.

But being Mastercard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else.

Experiential advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Advertising Agency: reforma, Sofia, Bulgaria
Creative Director: Toshka Ivanova
Art Director: Miroslav Krustev
Copywriters: Elena Mitova, Victor Minchev
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kleenex's picture

nice effort.

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