Steps of Pride

June 2020
Martini: Steps of Pride
Martini Experiential Ad - Steps of Pride


In the social distancing summer, there won’t be any Pride parade in June. But we can still stand for what we love. To show that Martini Fiero is for those proud of who they are, we invite people to get a free Aperitivo at our pop up bars. But the only way to have their drink is to walk on a mix of colored powder. The result? Hundreds of shoe footprints that spread the rainbow all over the cities. Because gatherings can be stopped, but not our pride.

Experiential advertisement created by Miami Ad School, Italy for Martini, within the category: Alcoholic Drinks.

Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Hila Narducci
Copywriter: Lorenzo Colnaghi
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