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Agency Network: 
Published/Aired: 
May 2019

Description

There's lots that brands can do with Augmented Reality, especially with Facebook's Spark AR platform. We leveraged the eye tracking module to create a truly unique experience where the user can change the color of the car with the Blink of their eyes! After they open the AR experience, they look into the camera and see the Mahindra XUV 300 rotating. Once they blink it changes the color of the car to showcase the different colors available.

Experiential advertisement created by AliveNow, India for Mahindra, within the category: Automotive.

Caption

BLINK to change the color of the Mahindra XUV car!

Users can access the AR camera effect here - http://bit.ly/Mahindra_XUV300

Advertising Agency: alivenow, India
Creative Director: Adhvith Dhuddu
Art Director: Nithin CA
Illustrator: Nithin CA, Mahadev C
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