80% of the population think Dyslexia is a disability. It’s not. From Albert Einstein to Henry Ford, Steve Jobs to Thomas Edison, George Washington to Leonardo da Vinci, dyslexics have made the modern world.
To change the world’s perception of dyslexia, we created the world’s first Dyslexic Sperm Bank. It was located in central London and launched by notable dyslexic Richard Branson. Hidden cameras captured the public’s reaction.
Experiential advertisement created by Y&R, United Kingdom for Made by Dyslexia, within the category: Public Interest, NGO.
Executive Creative Director: Jon Burley
Creative Director: Psembi Kinstan
Art Director / Copywriter: George Robb
Business Director: Claudia Newman
Account Director: Lou De Keyzer
Agency Producers: Megan O'Hagan, Adrienn Major
Head of Strategy: Tamsin Djaba
Junior Strategist: Jenika Haipour