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Coffee giveaway challenge

Agency Network: 
Published/Aired: 
November 2016

Description

During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples.

Experiential advertisement created by Havas, Latvia for Löfbergs, within the category: Non-Alcoholic Drinks.

Advertising Agency: Havas Media, Latvia
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Highest Rated

kleenex's picture

Cute little fun.

kleenex
Activity Score 58797
Web Designer/Developer
kleenex's picture

Cute little fun.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

People need to cooperate to get some gift - has been done many many times.
Here is the last one:
http://adsoftheworld.com/media/experiential/klm_bonding_buffet

What is the connection between light (dark) and coffee? What is the message?

Dzsoi
Activity Score 8611
Copywriter
halaby87's picture

I agree it's just basic free sampling

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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