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Be an Outsider

Agency Network: 
Published/Aired: 
August 2019
L.L.Bean: Be an Outsider
L.L.Bean: Be an Outsider
L.L.Bean: Be an Outsider
L.L.Bean: Be an Outsider
L.L.Bean: Be an Outsider
L.L.Bean: Be an Outsider
L.L.Bean: Be an Outsider
L.L.Bean Experiential Ad - Be an Outsider
L.L.Bean Experiential Ad - Be an Outsider
L.L.Bean Experiential Ad - Be an Outsider
L.L.Bean Experiential Ad - Be an Outsider
L.L.Bean Experiential Ad - Be an Outsider
L.L.Bean Experiential Ad - Be an Outsider
L.L.Bean Experiential Ad - Be an Outsider

Description

This unique initiative uses a hydrophobic spray to create a hopscotch board that encourages passersby to “Be an Outsider” and play in the rain. Unlike the L.L.Bean print ad VIA created last year that was only visible in sunlight, the 100% biodegradable hopscotch board will only show up in the rain!

Located in Boston’s Seaport Courtyard, the L.L.Bean flagship store and headquarters, the hopscotch board will appear in the rain with the message, “Rain, rain, go and play.” As heavy rain is predicted tomorrow, L.L.Bean’s unique campaign will finally be able to come to life at Boston’s Seaport.

Experiential advertisement created by VIA, United States for L.L.Bean, within the category: Fashion.

Advertising Agency: The VIA Agency, USA
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