O’boy is a chocolate powder brand that is very popular in Sweden. When the production halted because of a technical fault at the O’boy factory we saw an opportunity for the ready-made Norwegian chocolate milk brand Litago; We decided to send emergency chocolate milk aid to Sweden. Since the swedes was i an outrage because of the O’boy shortage they received the help with open arms. And we established ourselves as a playful brand that knows how to take advantage of the the friendly but competitive relation between Norway and Sweden.
Experiential advertisement created by Something Good, Norway for Litago, within the category: Non-Alcoholic Drinks.