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Agency Network: 
Published/Aired: 
October 2016

Description

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product.

Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.

Advertising Agency: Wunderman, Dubai, UAE
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kleenex's picture

I am not so sure many people will really use or look at that.

kleenex
Activity Score 58623
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