THIS IS THE NAUTILUS, a public art installation from Lincoln and Atlantic Re:think, created by the renowned New York City-based design studio SOFTlab.
Inspired by the human-centered design of its namesake, the 2019 Lincoln Nautilus SUV, it puts control into the hands of the people who engage with it. Yes, you are the center of this artwork. To activate The Nautilus, grasp the center of one of its interactive poles. They are equipped with sensors that respond to the qualities of your unique touch. You, and those around you, will create your own symphony of light and sound.
Experiential advertisement created by Hudson Rouge, United States for Lincoln, within the category: Alcoholic Drinks.
Chief Creative Officer: Jon Pearce
Creative Director: Brett Minieri
Associate Creative Director: Gong Liu
Art Director: Hayley Fiorentino
Copywriter: Aaron Marten
Publisher Studio: Atlantic Re:think
Executive Creative Director: Jeremy Elias
Senior Director, Partnerships: Brad
Producer: Robbie Tanner
Video Producer: Margaret Lindon
Designer: Devin Rochford
Writer: Haley Weiss
Developer: Stacy Barnes
Head of Design and Development: Dante Meick
Design Studio: Michael Szivos & Liz Kelsey / SOFTlab