Thanks to the partnership with HomeAway, Leroy Merlin chose some holiday homes with negative reviews and transformed them into new showrooms for its products, helping hosts to rent them more easily.
This way Leroy Merlin’s logo became a guarantee of quality and style.
Experiential advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.
Global Chief Creative Officer: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Creative Directors: Emanuele Viora, Francesco Epifani
Digital Creative Director: Massimo Guerci
Creative Supervisor, Art: Enrico Bellini
Copywriter: Mattia Basti
Account: Simona Coletta, Fabiola Miccone, Arianna Di Marco
Senior Strategic Planners: Guglielmo Pezzino, Mattia Bellomo
Project Manager: Sara Vignolo
TV Producer: Maria Vittoria Ceresoli
Production Company: Ascent
Director: Valerio Rufo
DOP: Angelo Stramaglia
Executive Producer: Christian Scacco
Producer: Leonardo Godano