Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.
The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions.
Turning unaware clients into volunteers, Leroy Merlin succeeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.
Experiential advertisement created by Publicis, Italy for Leroy Merlin, within the category: House, Garden.
Creative Director: Bruno Bertelli
Art Director: Livio Gerosa, Alice Teruzzi
Copywriter: Paolo Bartalucci, Corentin Salignat, Sébastien Rouviere, Francesca Ferracini
Chief Creative Officer: Cristiana Boccassini
Executive Creative Director: Davide Boscacci
Associate Creative Director: Livio Gerosa, Paolo Bartalucci
Copywriter: Francesca Ferracini, Corentin Salignat, Sébastien Rouviere, Paolo Bartalucci
Art Director: Alice Teruzzi, Livio Gerosa
Client Service Director: Simona Coletta
Account: Arianna Di Marco, Silvia Accornero
Senior Strategic Planner: Guglielmo Pezzino
Head of Social Client Services and Strategy: Stefano Perazzo
Senior Social Media Manager: Andrea Biolcatti
Producer: Matilde Bonanni