Sant’Agata Bolognese Motor Company ended 2018 celebrating its fans community with the quest of the Lamborghini #RealLover, right before Christmas.
The campaign has been conceived both as a prank and a challenge. It took place inside and outside a toy store.
Among the kids that were told all the Lamborghini models went out of stock, only one resisted and refused any other Super Sports Cars model.
Outside the store he found the greatest surprise ever.
Experiential advertisement created by Havas, Italy for Lamborghini, within the category: Automotive.
Executive Creative Director: Giovanni Porro
Creative Directors: Martino Lapini, Azeglio Bozzardi
Art Director: Andrea Doti
Photographer: Paolo Guerra
Account Director: Elisa Rizzuto
Account Executive: Eleonora D’alfonso
Chief Digital Officers: Daniele Silvestri, Maurizio Arosio
Social Media Manager: Andrea Macrì
Producer: Davide Signorelli
Production Company: Bedeschi Film
Music: Mat Academy