ADVERTISING

Kaufland

Food For Thought

Agency: 121 Agency

Description

For Kaufland’s presence at Innovation Explorer, one of Bulgaria’s most significant technological events, we created an EEG-based installation that measured brain activity. We then partnered with a psychologist and developed software that generated personalized profiles based on the measured emotional state and levels of concentration and tranquility of each person that took the test. After the experiment, each participant learnt which food best matched the current state of his or her mind, and was then able to sample that food.

This professional campaign titled 'Food For Thought' was published in Bulgaria in April, 2019. It was created for the brand: Kaufland, by ad agency: 121 Agency. This Experiential medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 5 years ago.

Credits

Advertising Agency: 121 Agency, Sofia, Bulgaria

ADVERTISING

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