Agency Network: 
November 2017


In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms.

Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.

Advertising Agency: Wunderman Phantasia, Lima, Perú
Chief Creative Director: Jose Aburto
Head of Art: Augusto Landauro
Creative Supervisor: Sergio Inamine
Senior Copywriter: Diana Flores
Junior Copywriter: Denise Mächler
Designer: Cristina Díaz
Executive Account Director: Carlos Bernal
Account Director: Gissella Rodríguez
Account Executive: Ricardo La Torre
Producer: Alex Ríos
Field Producer: Pierre Lozano
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kleenex's picture

Well the concept worked.

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