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Remembrance Walk

Agency Network: 
Published/Aired: 
June 2019
Itau: Remembrance Walk
Itau: Remembrance Walk
Itau: Remembrance Walk
Itau: Remembrance Walk
Itau Experiential Ad - Remembrance Walk
Itau Experiential Ad - Remembrance Walk
Itau Experiential Ad - Remembrance Walk
Itau Experiential Ad - Remembrance Walk

Description

62% of paraguayans tend to ignore their own culture. And the figure is even higher among young people. “Recuerdo de Ypacarai”, the most famous guarania song in the world, turned 70 years old in 2019. Guarania is a musical genre created in Paraguay. This anniversary was an opportunity to reconnect Paraguayans with their culture.

“Paseo del Recuerdo” is a musical installation that allows anyone to play the notes of “Recuerdos de Ypacarai”, just by passing the palm of the hand over the keys. This is a permanent installation made by artist Fernando Ambere Feliciangeli donated to the city of San Bernardino, Paraguay. It stands at Ypacarai Lake, the inspiration for the song and the summer capital.

Experiential advertisement created by TBWA, Paraguay for Itau, within the category: Public Interest, NGO.

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