The underlying theme behind the restaurant is the growing number of singles and single households in urban areas around the world. In Denmark 44% of all households are single-person-households. That gives Denmark the second highest concentration of singles in all of Europa, and therefore the need to transform the way we eat, both at restaurants and at home, to reduce food waste.
Experiential advertisement created by Robert/Boisen & Like-minded, Denmark for Irma, within the category: Retail Services.
Creatives: Mads Mardahl, Eva Ebbensgaard, Klara Vilshammer, Christoffer Boas, Philip Bock
Strategy Director: Søren Christensen
Creative Director: Heinrich Veilgaard
Account Managers: Liva Lisner, Alina Alta
Activation: Victor Petri, Alexander Faxø
PR: Radius Kommunikation
Camera: Kennie Ørsted
Event and restaurant manger: Emilie Holm