Description
Following the “Most Dangerous Street” installation, I wanted to let you know about an activation that took place in downtown Chicago yesterday for the Illinois Council Against Handgun Violence (ICHV). During the event, the organization, in partnership with FCB Chicago, unveiled “The Gun Violence History Book”. Outlined in 19 chapters and 853 pages, is the 228 years of gun violence history in America.
The articles, facts, and data within are intended to be a tool to teach current and future voters how we can stop repeating history. Additionally, the book has formed part of a learning plan for teachers and schools in Chicago-land.
Where the bullet finally stopped, is a message for readers, “This bullet stopped. But history continues to be written. Support universal background checks at www.stopgunviolencehistory.com.” The site helps connect people with their senator, and then sends an automated email urging for universal background checks. The nonprofit is also encouraging communities to support Fix the FOID Act [HB 96] – a new legislation with the goal of addressing loopholes in our existing gun licensing system – by encouraging lawmakers to support.
This professional campaign titled 'The Gun Violence History Book' was published in United States in May, 2019. It was created for the brand: Illinois Council Against Handgun Violence, by ad agency: FCB. This Experiential medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: FCB, Chicago, USA
