The Restaurant With No Food

Agency Network: 
August 2018


Have you ever looked into a full fridge and thought "nothing to eat"? It's a common problem. Because of it, millions of perfectly good ingredients end up in the bin. How can Hellmann's tackle this? We created a unique dining experience: a gourmet restaurant with no food. Instead, we invited people to bring whatever's left in their fridge to our restaurant. Our celebrity chefs then transformed their forgotten ingredients into five-star meals, proving how Hellmann's can combine almost anything. And instead of the bill, we surprised people again with a recipe of their meal. But more than just an immersive installation, our restaurant saved thousands of ingredients, inspiring people to see the food in their fridge in an entirely new light.

Experiential advertisement created by Ogilvy, United Kingdom for Hellmann's, within the category: Food.

Advertising Agency: Ogilvy, UK
CCO: Andre Laurentino
Creative Director: Johnny Watters, Angus George
Senior Copywriter: Kareem Shuhaibar
Senior Art Director: Ilka Mourão, Thiago Jacon
Typographer: Dave Towers
Worldwide Managing Director: Stephan Orhan
Business Partner: Alex Canthal
Account Director: Hannah Gage
Planning Director: Amelia Priddis
Global Brand Vice President: Joana Allen
Vice President Marketing: Christina Bauer-Planck
Senior Marketing Manager: Carolina Riotto
Global Marketing Manager: Ryan Fauconier
Ideia Localization and Content Strategy Execution:
Account Director: Eliana Ricci, Débora Malandrim
Account Manager: Francisco Branco, Ernani Carneiro
Creative Director: Fábio Astolpho
Art Director: Pedro Maneschy
Copywriter: Fernando Rihan
Brand PR Planning and Media Relations: Máquina Cohn&Wolfe
VP: Renata Asprino
Account Director: Leonardo Bersi
Account Manager: Tathiana Barbar
Out of Home Activation, Mechanics and Visual Identity: Geometry
Account Director: Mirna Abaurre
Account Supervisor: Juliana Viola
Creative Director: Ricardo Leme Lopes
Art Director: Vitor Araripe
Copywriter: Felipe Gaúcho
Planning Manager: Juliana Barreto
Production and Partnership Management: HUB Brasil
Account Director: Patrícia Mansur
Account Manager: Tatiana Côrte Leal
Operations Director: Bruna Palma
Production Master: Sueli Mazon
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kleenex's picture


Activity Score 57557
Web Designer/Developer
kleenex's picture


Activity Score 57557
Web Designer/Developer
Puffs Ultra Soft's picture

Love this!!!!

Puffs Ultra Soft
Activity Score 70
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