Hellmann's Real Food Rescue

Agency Network: 
October 2018


The Hellmann's Real Food Rescue is a new program that will recover excess food after events at Scotiabank Arena (North America's 3rd-busiest arena) and deliver it to local food banks, with plans to soon expand into other stadiums and arenas. Ogilvy Canada launched the program by giving out free food to anyone in attendance at a sold-out stadium event. Then at halftime, a video let everyone know exactly where their delicious meal had come from.

Experiential advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.

Advertising Agency: Ogilvy Canada, Toronto
Chief Creative Officer: Brian Murray
Copywriter: Samantha Ramsay
Art Director: Amy Fernandes
Strategist: Robyn Hutman
Senior Partner, Group Account Director: Aviva Groll
Account Supervisor: Samantha Weisbarth
Account Executive: Serra Tokat
Global ECD for Unilever: André Laurentino
Production: Spy Films
Director: Tamir Moscovici
Editor: Chris Murphy / Outsider Editorial
Audio: Grayson Matthews
Music: Big Sync
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Highest Rated

MacMonkey's picture

Great cause. Powerful idea.

Activity Score 333
MacMonkey's picture

Great cause. Powerful idea.

Activity Score 333
kleenex's picture

Winner here.

Activity Score 57719
Web Designer/Developer
i_i's picture

Their faces when it got announced the equivalent of "You ate old food". Priceless.

Great cause, good idea.

Activity Score 330
OmarSh's picture

A Real Message.

Activity Score 80
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