The Driver's Fridge

Agency Network: 
December 2020


The team designed this unique beef fridge with the same features and technology of a modern car door. The fridge can only be opened with car keys - the fridge detects the frequency sent by the car keys and automatically unlocks. The Driver's Fridges were taken to prime locations around Singapore like Orchard Road and Clarke Quay.

Experiential advertisement created by Publicis, Singapore for Heineken Zero, within the category: Non-Alcoholic Drinks.

Advertising Agency: Publicis Singapore
Executive Creative Director: Axel Grimald
Creative Director: Ivan Loos
Creative Director: Henrique Zirpoli
Creative Director: Iu Lalueta
Senior Art Director: Bruno Andrade
Associate Creative Director: Vai Subramaniam
Executive Vice President: Donatien Souriau
Senior Account Director: Matthieu Morteau
Senior Account Executive: Kinzah Iqbal
Agency Producer: Daniel Ho
Fridge Development: Razorfish Singapore
Senior VP: Rakesh Bhandari
Brand partner: Zaveed Husref
VFX Production Company: Heckler
Production Company: Prodigious Singapore
Editor: Pauline Toh
Editor/Motion Graphics: Elaine Villanueva
Composer / Audio House: Lucas Dusque / Sonido
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