The Green Drivers

Agency Network: 
November 2017


Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends.

This was the mechanics used by Heineken, official sponsor of Formula 1, to create “The Green Drivers” campaign. Idealized in partnership with Hands (Brazilian ad agency), the film is airing on digital channels as part of a responsible consumer campaign surrounding the GP of Brazil 2017 that took place this month. The idea was to show that people who never drink while driving can also have incredible experiences.

Experiential advertisement created by Hands, Brazil for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Hands, Brazil
Creative Direction: Marcelo Lenhard, Zito Campos
Art Direction: Thiago Martins, Mila Fregona
Writer: Mariana Mancia
Client Services: Fernanda Tchernobilsky, Thays Barbosa
Planning: Fernanda Peltier
Project Manager: Rafael Najm
Operational Manager: André Patrício
RTV: Moema Porro
Production House: Trator
Executive Production: Gabriela Lemos, Armando Ruivo
Director: Will Mazzola
Photography Director: Toddy Miranda
Image Production House Client Services: Talita Antunes
Production Coordination: Kiko Ribeiro, Eduardo Saraiva
Assembling: Christian Grinstein
Post-Production: Trator Filmes
Color: Bleach Filmes
Sound Production House: Comado S
Maestro / Production: Equipe Comando S
Sound Production House Client Services: Elis Pedroso, Elisa Vitale
Client Approval: Bram Westenbrink, Vanessa Brandão, Guilherme Retz, Natália Menezes
Acknowledgements: Interpub Eventos, Jaguar
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kleenex's picture

nice gift.

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