Give it your all

Agency Network: 
Published/Aired: 
March 2017

Description

JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March.

Experiential advertisement created by JCDecaux, Australia for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: JCDecaux Creative Solutions
Media Agency: Zenith
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