Habitat for Humanity creates a popup furniture store. The furniture in the store will be items from people who are in need of support due to hardships they are facing concerning their housing situation. The items will be returned to the owners if bought as a way to pull on heartstrings and encourage donations.
An online version is created as part of the campaign with the same concept.
Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Habitat for Humanity, within the category: Public Interest, NGO.