Google Zoey

May 2019


In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly.

Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%.

We found that at this vulnerable moment, what people long for, is immediate redressal.
Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants

Idea: Google’s AI based therapist

As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives.

Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

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