Drop of Goodness

Agency Network: 
September 2020


The Jewish New Year is literally around the corner – merely weeks away and like all holidays tables and festive dinners across cultures, wine will take center stage on people’s tables. But with the wine drinking, the partying, the fancy plates and the merriment come the unwelcome accidents.

We’ve all been there before, invited friends and family and taken out our very best china and finest linen to set the absolutely perfect table. So when guests arrive everything looks just pristine. Then the guests sit down and the plates start arriving, wine is poured and inevitably, someone reaches out for the salad plate and hop, there goes the wine – spilling in all its glorious crimson red all over your beautiful tablecloth. Instantly a state of emergency is declared; plates get moved out of the way and various versions of your grandmother’s remedy to wine spilling are tested. From dabbing the stain with salt, then talc, and soda water right down to pouring white wine over the red….and while you will swear under oath ‘it is no big deal – the machine will get it right out’, secretly inside you lament as know you will never be able to sue your beautiful tablecloth again.

Well that is now officially all over – this year you will be able to say “it’s no big deal” and REALLY mean it. The Galil Mountain Winery, working together with its agency Leo Burnett, and partnering with Hameshakem – a chain of small production factories spread out over various locations throughout the country whose goal it is to provide employment for people with disabilities – have come up with the perfect solution to all your wine spilling troubles. A festive wine giftbox that includes a bottle of wine and a tablecloth suited to the exact color of each of our wines. Whether you are drinking a Merlot, a Cabernet Sauvignon or a Syrah, we have developed the perfect tablecloth in that very exact Winetone. So that this year when you pour your guests wine, and that lost drop creates a stain, you really won’t care.

Experiential advertisement created by Leo Burnett, Israel for Galil Mountain Winery, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett Israel
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Yonatan Regev
Creative Director: Oren Ben Naim
Art Director: Olga Vorobieva
Agency producer: Menny Zarhia, Ron Ofer
Account supervisor: Ziv Abuhasira
Account Manager: Idan Sulimani
Marcom: Eva Hasson
Photography: Menachem Reiss, Geva Talmor
Post Production: Guttman studio
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