The Fanager

Agency Network: 
December 2018


To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout.

Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media.

Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together.

Experiential advertisement created by Milk, Sweden for GAIS, within the category: Sports.

Advertising Agency: Milk, Gothenburg, Sweden
Art Directors: Niklas Olovsson, Andreas Bergendahl, Kristofer Salsborn
Copywriters: Anders Malm, Anders Holmström
Photographers: Mikael Göthage, Johannes Berner
Project Manager: Marcus Aggfelt
Key Account Manager: Anna Reynold
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MrPotatoHead's picture

Grteat idea! Well done!

Activity Score 558
Art Director
kleenex's picture

Fanager worked.

Activity Score 58777
Web Designer/Developer
Joe Mummuh's picture

Cool! A dream come true for any football fan.

Joe Mummuh
Activity Score 6
Dope Benedictus XVI's picture

I tip my pope hat to thee! A simple yet great idéa. Works in my book (which is the bible, so... you know)

Dope Benedictus XVI
Activity Score 71
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