Zero cavities is a campaign where Folktandvården, the public dental service in Stockholm, informs the citizens about their right to dental care.
They took their vision to the city of Stockholm to see how people would react when holes are removed from where people are accustomed to find them.
Experiential advertisement created by Garbergs, Sweden for Folktandvården, within the category: Health.
Creative Director / Art Director: Petter Ödeen
Copywriter: Johan Van der shoot
Designer: Beatrice Sztanska
Photographer: Aorta, Adamsky
Account Director: Jan Lindforss
Account manager: Elisabeth Philipson
Digital PR: Nasim Kabiri
Film producer: Annika Witkowska
Inhouse production: Robin Lidbom, Najeb Albakar
Production company: IAM Production
Director: Martin Roeck Hansen