Fenty’s Playground invited Rihanna’s navy of fans and influencers to join her in an electrifying live immersive experience to produce the beauty film together, and in real-time. The launch event has since generated a whopping 1.1 billion impressions on social media.
The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Wildbytes harnessed cutting-edge technology to create the unforgettable multi-sensorial experience and an instantaneous, high-end fashion film.
Experiential advertisement created by Wildbytes, United States for Fenty Beauty, within the category: Beauty.
Production Company / Set Design: Wildbytes
Project Director: Julio Obelleiro
Creative Director: Casilda Sánchez
Art Director: Guillem Castellvi
Production Director: Laia Zanon
Technical Production: Andrés Yves
Space Designer: María López
Film Director: Ginesta Guindal